Subliminal Advertising is a kind of advertising that give you information indirectly. Your brain would receive some information deeply. There was an experiment that had done by the scientists in University College London. The scientists used 7 household items let viewers see with kind special glasses. One of the lenses showed the items by faint pictures; another Len showed the items by flashing lights, which is canceled the awareness of the items. Later, when the viewers looked at the household items that they had seen, parts of the subjects let viewers feel "lit up". Therefore, their conclusion was "the more distracted the subject, the less likely their brain was to register subliminally flashed images". That means human's brain could be influenced by subliminal information, and then people's brain would remember it very deeply.
There was another research that showed sometimes subliminal advertising is not working. Few years ago, Russian scientists developed a detector that could control an image to appear under another image called 25th frame. They had an experiment that showed how this subliminal information affects people's brain. They hid an advertisement of a popcorn company that says "Buy our popcorn" under the movie images for 2.5 hours as long as the movie running in the movie theater, it didn’t make any differences. Most psychologists said this subliminal advertising was too complicated, although eyes could see, brain failed register. Therefore, the subliminal advertising should be too faint; otherwise it won’t make any differences.
Lastly, youths are really easy to be influenced by some kinds of advertising, such as the link between drugs, alcohol and risky sexual behavior among young people. Youths always affected by the conflicting messages, for instance, it’s not allowed to pre- watershed the advertisements of condoms, but there will show a picture of condom out of the package. Sometimes the massages make youths confused. Young people, especially teenagers are still learning things from others, they like to copy from the celebrities, but some of the celebrities do not have good life habits, such as drinking, smoking and having risky sexual behaviors. As result, youths would learn from them, because they are affected by this kind of bad subliminal advertising. Consequently, subliminal advertising is not always makes good differences in the society.
To sum up, subliminal advertising is really good way to show how human behaviors, because subliminal advertising will not directly give people information, and people will save the information in human’s brain. Subliminal advertising is not always useful and it’s not always telling people good things.





